How I Use Hermes to Distribute Blog Content to Social Media

I have over 300 blog posts. Some are all-time favourites. They have gained much traffic over a long time. Some posts were recently published and are just starting to gain attention.

Distributing them on social media is the obvious play, but as an engineer, I enjoy writing rather than distributing. Writing platform-specific posts for LinkedIn, X, and Bluesky, even for 50 posts, is tiring work, at least for me.

So I asked Hermes if it could help me.

# Setting up the pipeline

Since I set up LLM Wiki, I have a directory named wiki, which acts as a vault for all the content. Within that directory, I created a subdirectory, produce/blogs/jjude. Hermes reads from it but never writes there. The files sync from my Mac. The setup was simple:

1. I imported all my blog posts into the wiki.
2. I uploaded a list of my top 100 posts by page views, exported from Plausible.
3. I asked Hermes to start with just three posts as a pilot.

I picked the post format deliberately. No YAML frontmatter. No complex templates. Just a simple header with the source URL and a clean body.

# One source, three formats

Hermes suggested generating content for LinkedIn, X, Bluesky, and Substack. I simplified it to three formats:

• Post — 100-150 words. For LinkedIn and X articles.
• Tweet — Under 300 characters. A single sharp insight.
• Thread — A series of tweets. Each one stands alone.

Three blog posts, three formats each. Nine files total.

Here is what it produced for my post on building a personal flywheel:

# Post

Most career advice tells you to climb a ladder. I built a flywheel instead.

Here's the difference: a ladder rewards you for the next rung. A flywheel rewards you for the connections between your activities.

I grew up in a village where temple festivals used actual flywheels, gigantic wooden wheels that were brutal to start but unstoppable once spinning. The principle is the same in your career.

My flywheel has three components: Insights, Network, and Wealth.

The axle holding it all together? Self-control. Without it, the wheel wobbles and stops.

Flywheels don't impress anyone in the first ten rotations. At rotation ten thousand, they're unstoppable.

# Tweet

Most career advice tells you to climb a ladder. I built a flywheel instead. A ladder rewards the next rung. A flywheel rewards the connections between your activities.

# Thread

Most career advice tells you to optimize for the next promotion. That's a ladder. I built a flywheel. The difference changes everything.

In my village, flywheels were used at temple festivals: gigantic wooden wheels. Brutal to start turning. But once the momentum builds, they're unstoppable.

My flywheel has three components: Insights, Network, and Wealth. Self-control is the axle holding it all together.

I've built separate flywheels for wealth, network, and insight-building. Each compounds the others.

The hard part? Patience. Flywheels don't impress anyone in the first ten rotations. At rotation ten thousand, nobody can stop them.

What's your axle?

All of these are stored under /hermes/social-media/content.

Are they perfect? No. But they are a solid first draft. I can schedule them in Typefully and edit them in minutes instead of writing from scratch. That is the point.

# What about images?

I asked Hermes if it could create images. It gave me three options: infographics, AI-generated illustrations, and hand-drawn Excalidraw diagrams.

I picked Excalidraw. The diagram is not polished. It looks like someone sketched it on a whiteboard. Three boxes, Insights, Network, and Wealth, arranged in a triangle. Self-Control sits in the centre as the axle.

That rough, hand-drawn look is exactly why I chose it. It stands out in a timeline full of AI-generated images. Later, I might try the infographic option too.

# The cost: zero

Hermes connects to DeepSeek Pro and Flash through OpenCode Go. No per-token billing. The entire pilot, parsing 300 posts, generating nine social media posts, one diagram, and a workflow skill for future use, cost nothing.

That matters. I could pay for a tool that does something similar. But a general-purpose agent that reads my blog, understands my voice, and generates content in my format, built on free models, is a different category of useful. (Thank you, Rupreet, for nudging me to use OpenCode Go.)

# This is a developing practice

The pilot worked well enough that I approved it for scale. Another 69 posts are in the queue. Hermes will generate them in batches, faith posts together, tech posts together, keeping the voice consistent.

I am still figuring out the right cadence. How many posts per week? How often should I rotate evergreen content? When should I add visuals? These are editorial decisions. Hermes handles the drafting. I handle the taste.

If you want to follow along, subscribe to the feed or connect with me on X and LinkedIn. I will post the flywheel thread this week.

This post was drafted by Hermes and edited by me. The generated social media posts it describes were also created by Hermes from my original blog content.